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How the Google Guarantee program can benefit your business

Written by Joya Tamrakar on . Posted in Blog.

Today, Search Engine Optimization (SEO) is a significant tool to help your website to be noticeable and accessible to your potential clients. If your website is listed at the very end of the list then it’s possible that clients will never bother to visit it. Google is the most popular search engine and it’s important that your website has a good SEO score in order to rank. Recently Google launched a program called “Google Guarantee”, a program that is very helpful for local and service-oriented businesses.

The program helps customers find reliable, genuine and trustworthy local businesses when they go online to find a solution to their problem. However, using Google Guarantee has some very strict requirements for response times and customer service. To ensure compliance, a local and trusted receptionist support team is a must, and Officense can provide without the traditional expense associated with hiring support.

What is required to qualify for Google’s Local Service Ads?

Confirm your eligibility: To verify if you can connect to your clients with Local Service Ads, first confirm your business type and if the service is offered in your region. If the service is not offered yet in your region, sign up to be notified once they are available to your region.

Create your business profile: In your business profile, list the job types that you offer. Your business profile will determine the jobs that match your local service ads, so you need to be very specific about what kinds of jobs you are looking for. You also need to list the areas where you want your leads, your weekly budget and your business hours. Paying for Google Local Services ads is the best approach to make sure that your website is one of the top results that appear in your potential client’s searches and also, it’s a very first step to be approved for Google Guarantee.

Add your license and insurance details: To be eligible for Google Local Service Ads you will need to provide proof of your business license and insurance coverage. Be sure to provide up to date paperwork.

Undergo Background checks: In order to qualify, the businesses will require to complete a screening process that includes background checks performed by Pinkerton Consulting and Investigations Inc. The background checks are for free.

Managing your leads and jobs

Once you have the business profile completed, you can launch your Local Service Ads and start collecting new leads. You can view and manage the leads via the Local Services Ads app or your lead inbox. It is highly suggested that you respond to leads as soon as you receive them. As per the program policies, “Having a consistently fast response time could improve your ad’s ranking on the search and increases your ability to receive leads. If you regularly fail to respond to messages or have repeated delays in your responses, the option for customers to send message requests to your business may be removed.”

When you’re on the road heading to an estimate for one of your customers, the last thing you want is your phone constantly ringing with people trying to schedule appointments. You need staff who can take calls for you and help your business grow! At Officense, we have a fully-trained staff readily available to provide phone answering services for all of your contracting needs. Our receptionists are trained to answer calls in a professional manner while guiding the call the best way possible in a minimum amount of time.

As a contractor, having a staff to lighten the load while you’re at job sites is incredibly beneficial. Our staff can eliminate hang-ups and improve your customer retention. With Officense, your calls will be answered quickly and the message will be sent to you immediately, a call will never go unanswered. With our 24/7 service, someone will always be there to speak with your customers, even if it’s after-hours. The staff is a contractor’s support. We obtain the information and help to grow your customer base, and you provide excellent service to your customers!
For more information, give Officense a call at (410)814-7500, today!