A More Scientific Approach to Small Business Marketing:
For years small businesses have been unable to compete with big budget marketing campaigns from larger competitors. Today however, small companies can easily use the abundance free data tools to take advantage of local and niche targets through better segmenting and targeted promotion. Below are some ideas on how to integrate freely accessible data to create a more numbers driven marketing plan for your company.
Common Mistakes:
You may think of marketing and advertising in dated, creativity focused, Mad Men–esque terms. Today, no matter how creative a catch phrase or slogan, it will be worthless without the necessary insights to reach an audience which is growing ever more segmented by the year. While messaging is still important, it is no longer the driver it once was and must always be backed up by clear demographics and solid audience data.
As a small business, you may think there is no way to keep track of all this customer information and might feel you have no time to collect all the information that is necessary to shape your marketing campaign. Many small business owners are simple overwhelmed with the number of available advertising option today, and unable to determine whether to spend valuable dollars on tv, radio, networking, or online ads.
The good news is you do not need to undertake the task alone.
The Officense solution:
No, you can’t afford to go out and hire a professional marketing consultant, but what you can do is use Officense. There are many ways to track data and become more informed through the administrative services offered by Officense and all are affordable to any small business owner.
Take a look at some of the ways we can better inform your marketing decisions through our phone and lead tracking processes:
• Have our staff compile a marketing log with all sources of new business inquiries.
• Have inbound calls integrated with your CRM system and customer data input for each caller.
• Have staff survey customers on each call with direct questions about their experience, background, or specific product interest.
• Collect inbound call lead’s email addresses to target through an email marketing campaign.
• Have our staff track customer zip codes and area codes so you can target new business using geographic data.
How to Begin:
The easiest way to begin focusing your marketing efforts and targeting customers is by simply collecting contact information. Maybe you are currently answering your own phones and forget to collect all information for every call. Instead, have our executive assistants answer your calls to ensure every bit of information is collected. This phone, email, and address information can easily be converted into a direct mail or email campaign down the road.
With the proper support and help from Officense you will be collecting the right information and can use this data to inform your marketing decisions. No longer will you be unable to compete with larger companies and have to depend on your gut when deciding how to advertise. Instead you will know exactly who your customers are, where they live, what they do for a living, and what first attracted them to your business.
Stop wasting time and money on ads that reach the wrong audience! Call Officense today and start making smarter business decisions (410-814-7500)!
